What is native advertising? You’ve already seen some on Twitter or Facebook or any blog or news site you might visit. Native ads are a form of paid media that is “in-feed” which means it’s non-disruptive and for some people it doesn’t even look like an ad. Content marketers all over the world are now…
Snapchat steadily climbed the ranks of social media to become today even more popular than Twitter, Facebook or even Instagram. With over 160 million active users, it wouldn’t be too surprising to see it reach the 200 million this year. Here’s an infography about Snapchat in 2016.
You can find Newsletters pretty much everywhere. But what exactly is a Newsletter and why should you use one? What’s a Newsletter A newsletter is regularly distributed via email about a main topic of interest of its subscribers. It is a specific channel used to communicate directly with your target. Unlike emails which tries to…
LinkedIn is most definitely THE professional social network. Very often underestimated by marketing professionals, it could be a great source of traffic and potential customers. The main reason you probably don’t use LinkedIn to its full potential yet is because you don’t really know how to benefit from it. So let’s look at what you…
What is Content Marketing? When someone is doing a search on the internet, on Google for example, they type a specific search that is relevant to what they are looking for. The results are based on what the most relevant to you based on the keywords you typed. If your search engine optimization is done…
Snapchat is a fairly new social media but if you are actively using social media in your marketing strategy, Snapchat should definitely be under your radar. And if it’s not already, here’s a few things to know about what you can do with Snapchat that could help your brand. Why Snapchat? With over 100 million…
A few months ago, Google updated its search engine to what’s called Pigeon. This new algorithm did impact local search results rankings. So, you might have noticed an increase or a decrease in your website ranking. Two types of business have been impacted: companies that have a specific location like hotels, restaurant, doctors, dentists, shops…
It’s been years now that use of mobile devices has been increasing and increasing. Soon enough most people will browse the internet on their phone or tablet or even phablet. Consumer’s habits have changed let’s face it. They jump from one device to another. Apple understood that trend and let you start one task on…
You probably heard that your business needed a Facebook page, or Twitter account, a Google Plus account, may be Instagram? Tumblr? May be you have one or the other, or both? Do you even know why you should have one of those? Do you know what to do with it? What’s the purpose? Ranking Signals…
