You can find Newsletters pretty much everywhere. But what exactly is a Newsletter and why should you use one?
What’s a Newsletter
A newsletter is regularly distributed via email about a main topic of interest of its subscribers. It is a specific channel used to communicate directly with your target.
Unlike emails which tries to target a maximum number of recipients, the newsletter is targeted to whoever subscribed to it and therefore expecting it. Remember to offer an unsubscribe option as it may be considered as spam otherwise.
A newsletter is not a promo tool. Avoid using it as such as it may be counter productive and you might lose some subscribers. A newsletter should bring value to your audience.
Building relationships
Newsletters are only received by recipients who voluntarily subscribed to it. This is a great opportunity to build better stronger relationships with your audience. Make sure to customize your newsletter as much as possible. Include the recipient name is the strict minimum. If you can segment your audience and deliver custom content based on their preferences, it’s even better. Segmenting will help you later to analyze and adjust your content to your audience.
News
Unlike the information present on your website and/or on your blog, the content of your newsletter is delivered directly to your audience. So don’t hesitate to “remind” them about your content, even if it’s already on your website. They might have missed it or only access your content via your newsletter. You can even add click through to your website.
Conclusion
As a conclusion, here’s a few benefits of having a newsletter:
- Increase your reputation and increases potential leads
- Increase lifetime value of your customers
- Cost effective
- Provide instantaneous results that you can track and measure
- Brings new opportunities
- Better response rate
- Cost efficient vs printed newsletter
You understand now why a newsletter is a good idea when it comes to engage more directly and at a more personal level with your audience. Bring even more value to them, ask them for their input and feedback and always track and adapt to what your audience wants.
If you have any question about newsletters or need help with yours, feel free to contact us.
