What is native advertising?
You’ve already seen some on Twitter or Facebook or any blog or news site you might visit. Native ads are a form of paid media that is “in-feed” which means it’s non-disruptive and for some people it doesn’t even look like an ad. Content marketers all over the world are now using native advertising. In an era of pay to play like today this form of advertising is way better at building trust and engagement with your audience.
What are the benefits of native advertising?
It gets more attention
And that’s the goal of advertising right? If it doesn’t get any attention, what’s the point? Native ads usually get a much higher viewing rate and much much better conversion rate.
It builds up relevance
Engaging with your audience is the key. Once you create a relationship that encourage trust and loyalty, you build a network of customers and fans into your “family”. Creating advertising that target the interests of your audience will improve the level of shareability…and potentially virability.
Give the power to the customers
when someone browses a website, they are not necessarily looking for a service or product other than what they are looking for initially. That’s why the click through rate on standard advertising and banners went down. Native advertising present your brand is a more subtle and non-disruptive way giving them what seems to be valuable information which build trust that you care about them, not just their money.
Native advertising examples
You probably already saw some native ads without even noticing. These days, it’s simply everywhere! On Twitter, Facebook,etc. Some magazines use it online to run sponsored ads like Buzzfeed or Forbes for example.
The Do’s and Don’ts of native Advertising
Do
– Post relevant content
– Properly label your content
– Adapt to the channel you are using. Twitter has only 140 characters for example, while Facebook will work better with images or even videos accompanying your ad.
Don’t
– Don’t be misleading. It seems obvious. Don’t post something about a subject that redirects to a page about diet pills.
– Don’t try to sell. Native ads are about building engagement and awareness not trying to sell your product.
– Don’t try to use tricks. The time where you put a play button on a video just so people click and redirect them somewhere else is OVER. Unless it’s a real video and the button will actually play the video, don’t trick users into clicks just to increase your Click Through Rate (CTR)!
Wanna start a Native Ad campaign? We can help! Just drop us a line.
