Snapchat is a fairly new social media but if you are actively using social media in your marketing strategy, Snapchat should definitely be under your radar. And if it’s not already, here’s a few things to know about what you can do with Snapchat that could help your brand.
Why Snapchat?
With over 100 million daily active users, Snapchat is without a doubt the the fastest-growing social networks. It might seem a little early but the demographic has already moved to fall into the 25-35 age range. Even if your target is not within that age group, you can already assume that this is going to change pretty soon as the average age of Snapchat users is going up as we speak. Being an early adopter can give your the edge especially if you are using innovative campaigns in your marketing strategy.
Snapchat is not just a fun way to produce content creating stories, using geofilters, filters, emojis, etc. Snapchat is also a great way to create brand awareness and engage with your audience in more exciting way.
Here’s a few ways you can use Snapchat to engage with your audience and create effective brand awareness.
Real-time social media
Unlike other social networks, Snapchat is perfect for real-time social marketing. You can use it for anything live, product launches, trade shows, live Q&A even. If you are using Snapchat already, you probably saw the live sport events or concerts around the world.
Use Snapchat to engage with your audience by giving them unique access to live events.
If you are opening a store, talk at a seminar, launch a new product, or even simply document your day to day work to show your customers what you are about, Snapchat give you the ability to get up-close and personal with your audience in a more fun and dynamic way.
One on one communication
You know your customer’s birthday? You want to send a unique message or a special thank you note? You want to show your product to your audience before it hits the store? Snapchat allows you to reach your audience in a more unique and personal way.
Contests, promotions and giveways
Snapchat allows you to innovate in your social media strategy. Since you can see every single person who views your story and who they are you can know in real-time how effective your engagement is. With Snapchat you can easily create specific promotions and send coupon codes on your story. You can also do contests and giveaways asking your audience to screenshot a specific snap, watch your story, submit a snap…
Behind the scenes
Your website is your showcase. You can show what you want and hide what you don’t. But in this day and age, transparency will always give you the edge over your competition. Showing what’s going on behind the scenes can be a great way to show who works with you, what’s your company’s culture, how your office look like…everything that will show not only what your company is about but also what you are about. Sharing your personal events, your company events, how a product is made, what a day in your life or one of your employee’s life is will make your customers feel like they are part of process.
Influencers
Snapchat is no different than any other social media with its gurus and other influencers that can help you spread the word about you and your business. Trying to reach them is often a good idea as it will increase your audience and that’s ultimately what you want. The bigger your audience is the more people you can reach to bring awareness about your brand.
Snapchat’s authentic platform can make an impact with your followers and strengthen your brand’s point of view with real-time marketing.
How to promote your Snapchat and final thoughts
Unlike other social media platforms, Snapchat does not have a discover option that let people search for you based on what you do or even based on your name. The most common question is “how do I let people know I even have a Snapchat?”. The best way is probably to use all your other social media platform to bring awareness about your Snapchat account. You can for example use your Snapchat Snapcode as your Twitter avatar or your Instagram avatar, you can promote your Snapchat in all your other social media as well.
Snapchat might feel a little complicated at first as it is very different than any other social media but don’t get discourage. Create an account, find your favorite brands to follow and see what they’re doing. A story last 24 hours so don’t hesitate to play with it till you get familiar with the platform. Don’t forget that this is a story telling app, so make a story with a beginning and an end. Be fun, be creative and try to engage your audience in a different and unique way.
Do you have questions? Do you need help with your social media? Do you need Snapchat consulting? Contact Us.
