Ever since Google launched Google local, it was quite confusing to update your business information across Google Search, Google Maps and Google Plus. Launching Google My Business, Google probably tried to redeem itself and make life easier for small businesses. If you already have a Google Places or Google+ pages, you will be automatically upgraded to Google My Business. So nothing really new really with Google My Business other than streamlining the process and simplifiying it.
Google My Business
With Google My Business, Google is trying to push local businesses to sign up to Google and register their business with the promise that you will appear in search results on Google, Google Maps and Google+.
So you understand that Google My Business is definitely a good idea when it comes to your local SEO.
If you need help with your local SEO or with Google My Business specifically, contact us.